Dec 21, 2010

Out of the box

“Facing Finals at UNC”, 3x3" watercolor

I’m trying to find a link for Beaufort artist and good friend Jerry Stocks who tied with Donna in our little “Find the Dude” contest. Help me with this, Jerry, if you happen to be reading.

And here’s the last of the students studying at Carolina Union. Very recognizable in the crowd, with the UNC sweatshirt that gives him away.

In my past life as an advertising art director, creativity was king. No maybe not king, queen. The Idea was King. And so after trying to think out of the box for most of my life, I find myself still trying to come up with creative solutions. Here’s a valuable piece I learned from Bob Gill* when I was in graduate school, “If you want a more creative solution, make the problem more creative.” It works. Just try it. Ask yourself to name a fruit that’s red. Apple, right? Then make the problem more interesting, and ask yourself to come up with a fruit that’s red both inside and out. Name the fruit. I’ll post your response (or mine) on my next blog post.

Please note that I’ve left my last several students studying unsigned. This is because I don’t know where they’ll end up — the trash, in a mat singularly or in a dual-window mat where I only want one signature to show. Below is a series of quick-sketch watercolors I painted in Raleigh at Jerry’s Artarama for a fundraiser to benefit the National Wildlife Federation. Who says mat windows need to be cut perpendicular?

“Jerry’s Art-A-Thon”, multiple watercolors in an 8-ply multi-window mat

* Bob Gill,  author of Forget all the rules about graphic Design. Including the ones in this book.

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